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    Columbia Campus
   
 
  Oct 16, 2024
 
2014-2015 Graduate Studies Bulletin 
  
2014-2015 Graduate Studies Bulletin [Archived Catalog]

JOUR 775 - Strategic Communication for Behavior & Social Change|

Credits: 3

Theories of persuasion, principles and best practices of strategic communication, as applied to health and cause communication campaigns. Recognize, and develop effective, persuasive communications for social and health topics.

Prerequisites: JOUR 715 or permission of instructor

Note: Effective: Fall 2012